About us

Event Promotions is undeniably one of the leaders in the New Zealand event management industry. Operating since 1989 each year Event Promotions runs some of the more iconic events in the country, attracting around 45,000 participants annually.

With a focus on running, walking, personal challenges, participation and competition, Event Promotions deliver a stable of events across the North Island. Event Promotions boast a competitor database of 100,000 plus competitors, enabling sponsors to connect with an active, out-going, kiwi market through a medium that they have actively chosen to be involved with.

Our programme

** COMING BACK TO HAMILTON IN 2026 **
So you’re tough, but are you tough enough to take on the Middleware Adult Tough Guy and Gal Challenge in Hamilton?
New Zealand’s original mud run series, the Tough Guy and Gal Challenge, is the ultimate obstacle course race designed for thrill-seekers and adventure lovers. This action-packed event tests participants’ endurance, strength, and determination while offering a fun and exhilarating experience.

This event is not just a race; it’s an adventure that promises memories for a lifetime. So gather your mates, gear up, and take on the Tough Guy and Gal Challenge!

IMPORTANT NOTE REGARDING THE DISTANCE – It is an APPROXIMATELY 6km course, but due to the nature of our different venues terrain and challenges, we equate the TIME TAKEN of the fastest person to be “equivalent” to a flat 6km cross country course. Therefore, some venues are shorter in distance, but equivalent in time.

What you need to know

The Ngaruawahia Christian Youth Camp offers a stunning venue nestled between the Waipa River and the Hakarimata Scenic Reserve. The camp is set amongst 38 hectares of native bush and pastures, ready and waiting for tough guys and gals to take on the challenge. The facilities include hot showers, toilets, changing rooms and free parking.